This is an advert for Jameson Whiskey, strategically placed to capture an audience of many thousands passing through Dublin Airport each day. It is one of a number of adverts for Jameson whiskey in Dublin Airport currently on display. There are four or five in T2 departures alone.
Jameson whiskey is 40% alcohol,a highly toxic, psychoactive, carcinogenic drug. Yet there is no mention of alcohol anywhere on the advert. On close inspection the only reference “40% by vol.” is obscured and unreadable on all displays. If this is accidental or pure coincidence fair enough.
If however the reference is hidden deliberately to hide the fact that this is an advert for a bottle of 40% alcohol, it is deceitful and highly irresponsible on the part of Jameson whiskey.
Many of the passengers through Dublin airport are young. If an immature or inexperienced drinker drank too much 40% alcohol it would have serious consequences on their physical and mental health
The people who run Dublin airport have a responsiblity to see that adverts in their jurisdiction are clear, unambiguous and truthful