Jagermeister, Give it a shot

Bus shelter advert
Bus shelter advert
  • This is an advert for a bottle of 35% strength alcohol
  • There is no mention of alcohol anywhere
  • There is no health warning, no advice regarding safe limits of consumption
  • The headline “Give it a shot” could be taken to encourage binge drinking
  • It is positioned at bus stops so can be seen by those under the legal age limit
  • It is designed to appeal to young people who engage in “Shot Drinking”
  • The advert includes the caption” Drink Jagermeister responsibly, visit drinkaware.ie”
  • There is a Facebook logo to direct the audience to the Jagermeister site

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