Something unique about this ad for Guinness

Guinness Unique

There is a standout feature for this advert for Guinness;

  • There is no mention of the key ingredient in Guinness, alcohol/ethanol
  • Alcohol/ethanol is a clear, widely accepted threat to a person’s health
  • The consumer has a right to be informed about the dangers of alcohol/ethanol
  • To get information on alcohol/ethanol the consumer is diverted to a web site, Drinkaware.ie
  • Drinkaware.ie is funded and controlled by the drinks companies
  • This allows drinks companies to advertise their products without mentioning the key ingredient, alcohol/ethanol
  • The onus is on the consumer to be informed about the dangers of this toxic drug
  • A bizarre situation favouring drinks companies at the expense of the consumer

 

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