Hey Jim, that’s not liquid gold

Jim Beam

The amber colour comes from the charred oak barrels. Just like liquid gold.

"The amber colour comes from the charred oak barrels. Just like liquid gold."
Jim Beam makes heavy alcohol/ethanol
A toxic, expensive, addictive drug

Johnnie Walker exploits..Spring

Spring has officially arrived. Longer days and more sunlight awaits, grab hold of this opportunity and take advantage of these extra hours to really make it count. Keep Walking.

"Spring has officially arrived. Longer days and more sunlight awaits, grab hold of this opportunity and take advantage of these extra hours to really make it count. Keep Walking."
Soft, seductive, stealth marketing by Johnnie Walker
Hide the heavy alcohol. Seduce the consumer