Ivan Menezes, CEO Diageo. “Alcohol is a powerful toxin, as deadly as arsenic. If we were to mention alcohol in our marketing communications and on our packaging, it would seriously undermine our primary responsibility to deliver maximum return to our shareholders on their investments”

Diageo GB

We welcome the governments pledge to reintroduce duty-free on alcohol. The announcement by the Chancellor

is great news for British drinkers.

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