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.@guinness #alcoholic a teratogen – targeting new weds 👶

guinness

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  • Something Old, Something New, Something Borrowed, Something Brewed

    📸 @angelinaimboden, @bygarazi @amyalicemillerr @deeorganphotography @shell_otoole_photography

    [Image description: 1. Image: Two pints of Guinness being clinked together over a bar counter with white roses in the background
    Image 2: Black and white photo of a couple in wedding attire sitting outdoors, each holding a pint of Guinness. Image 3: A newlywed couple in sunglasses and wedding outfits sit closely together, basking in sunlight and holding pints of Guinness, surrounded by guests at an outdoor venue. Image 4: Close-up of a couple toasting Guinness pints outdoors on a wooden log, both wearing wedding rings. Image 5: Bride and groom sharing Guinness pints in a cosy pub booth with a bouquet on the table]1h
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George Clooney, whose grandmother is Marie Frances Guilfoyle, sold Casamigos tequila to Diageo in a deal that valued the brand for up to US$1bn.


George Clooney and Rande Gerbe founded Casamigos Tequila

Price: up to US$1 billion

In August 2017, London-headquartered Diageo completed its acquisition of George Clooney-founded Casamigos in a deal that valued the Tequila brand for up to US$1bn.

The brand has seen its volumes nearly double on an annual basis since 2017. After becoming a million-case brand in 2020, it climbed by an impressive 50.3% to 2.7m nine-litre cases the following year. It was named Supreme Brand Champion in last year’s Brand Champions report.

According to Diageo’s sales for the first half of fiscal 2023, Casamigos’s organic net sales rose by 28%, driven by the US.

Casamigos was the top-selling Tequila and celebrity-backed spirits brand on US alcohol e-commerce platform Drizly in 2022, with a 22% share of the Tequila segment on the platform.

The brand’s most expensive style, añejo, is the second best-selling añejo Tequila on Drizly after Diageo’s Don Julio 1948.