Hannah Waddingham surrounded by festive lights and joyful faces. Baileys toxic alcohol advert by Diageo

https://www.instagram.com/reel/DSXTW5mD-qa/?igsh=MXNqZTBoY3BpeHAzeg==

baileysofficial

Original audio

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  • If this song gets stuck in your head too… welcome to the club. 🎶😌

    #Baileys #BaileysSeason #ChristmasMood

    [Video description]Hannah stands centre stage, singing an upbeat “Baileys? Baileys!” tune while people behind her join in acapella-style. The scene cuts to a close-up of Baileys being poured into a glass, topped with a swirl of cream and a sprinkle of chocolate flakes. The finished drink is handed to her as she beams at the camera, surrounded by festive lights and joyful faces.

Sarah Jessica Parker – Tanqueray 40% alcohol by Diageo

https://www.instagram.com/reel/DTazBRijMJz/?igsh=NmFweGVoNTdsMTdx

  • #ad
    It’s really nice to finally share this.
    Becoming Tanqueray’s global ambassador feels very significant to me because, at its heart, this campaign speaks to something I’ve believed for so many years. 
    We often think it’s the yeses that carry us forward. Yes to what’s easy. Yes to what’s expected. 
    But so much of my work has been shaped by the moments I chose to say no.
    No to shortcuts.
    No to compromise.
    No to anything that didn’t honor the work.
    This partnership is about celebrating those choices, the no’s that protect your vision, refine your craft, and ultimately lead you somewhere extraordinary.
    There’s an N and an O in every icon.
    X, SJ
    @tanqueraygin @tanqueraybr @tanquerayusa
    #TanquerayPowerOfNo
    Drink responsibly. DrinkIQ.comEdited · 2d

Diageo cuts annual sales forecast and dividend as US demand falters: https://www.rte.ie/news/business/

Updated / Wednesday, 25 Feb 2026 07:48

Guinness maker Diageo has cut its annual sales and profit forecast for the second time in four months and slashed its dividend, as its first results under new boss Dave Lewis showed weak US and Chinese demand still weighing on the world’s biggest spirits maker.

“US spirits performance reflected pressure on disposable income, and competitive pressure from more affordable alternatives addressing a more stretched consumer wallet,” Lewis said in Diageo’s half-year results statement.

Lewis, who took over the Johnnie Walker whisky and Guinness maker in January, faces the challenge of reducing debt and reviving growth amid tariff-related uncertainty in the US, slowing demand in China, fragile global consumer sentiment, and evolving drinking preferences among some consumers.

His appointment followed the abrupt resignation of Debra Crew, under whom Diageo suffered a profit warning in Latin America, a significant slowdown in global growth and growing unease among investors who demand both debt reduction and a credible plan to reignite sales at the struggling drinks giant.

Diageo said it now expects 2026 organic sales to fall 2%-3% and organic operating profit to be flat to up low-single-digits. It had earlier forecast flat to slightly lower sales and low to mid-single-digit profit growth.

The company’s US sales declined 9.3%, with sales of tequilas such as Don Julio, which has been an important driver of growth, slipping more than 23%.

It declared an interim dividend of 20 cents per share, down from 40.5 cents a year ago, and set a minimum floor for dividend of 50 cents per annum.

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