BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Check out the new spot, featuring Camila’s music at the link in our stories.
Jameson Whiskey launches skincare range for Men and Women (link: https://bit.ly/3wb9XPg)
Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.
Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.
Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.
Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.
Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.
Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.
According to the whiskey brand, the move into beauty comes at a time when the liquor industry has been faced with many challenges on how it can reinvent itself in the midst of uncertainty. Jameson says it has acknowledged the call for the industry to pivot and sees this as “a major game-changer” that it anticipates consumers will be excited about.
“We are incredibly proud of our new Beatha offering which we believe will expand our territory in such a profound manner. Not only is the beauty space one that is ever commercially thriving through demand, it also contributes meaningfully to consumers’ lives which is what we are about as a brand,” says Beatrice Marfleet, marketing manager of Jameson and Irish Whiskeys.
Marfleet adds, “Jameson is also a brand that has a strong base with women and this offering would not only reach them but would ensure that should there ever come a time the industry needed to shut down again, we would always be able to get our brand in the hands of the consumer.”
The Beatha range includes a Restorative Facial Mousse, a Hydrating Facial Oil, and a Beard Oil. Jameson is launching this skin trio with TV host and model Ayanda Thabethe.
“I am super excited to announce my partnership with Jameson that has been months in planning. This skincare range comprises some of my favourite products that I have been using over the years but is different because of our secret ingredients to ensure all my beloved supporters get to experience the Beatha magic,” says Thabethe.
There’s a new girl at Gordons Gin Premium Pink 😬😬😬 We are so excited to share this news! If you know about cling cling you’ll know how much sense this makes 🥂
Our #ClinkWithPink campaign is all about having fun with friends and being unapologetically yourself.
There is SO much stuff coming up.. cocktails, events and limited edition bottles 👀The first of these bottles will drop as soon as next week and we’ll let you know when they are here. But for now, join us in raising a glass with this delicious, summery Gordon’s Pink Paloma cocktail – We just know you’re gonna love it 💗✨ #Over18sonly#pleasedrinkresponsiblyEdited · 1h
bacardilimited1862Introducing the harmonious fusion of two titans: @bacardi rum and pop icon @camila_cabello! 🥃🎶
Drinkawaste 