DIAGEO TO LAUNCH PREMIUM BLENDED IRISH WHISKEY ROE & CO
PLANS ANNOUNCED FOR EXCITING INVESTMENT IN WHISKEY DISTILLERY AT ST. JAMES’S GATE
Irish Whiskey is the fastest growing spirit in the world with global sales increasing by over 300%
Diageo is to launch a new premium Blended Irish Whiskey, Roe & Co, the company announced today. The move by Diageo into the premium Irish Whiskey category comes as the company announced plans for investment in a whiskey distillery in the once Power Station at St. James’s Gate. The total project investment comes to €25 million (£18.6 million) over three years.