Diageo selling Guinness put #katemiddleton out front.

guinness hrh kate

Guinness Ireland
@GuinnessIreland

There’s no better way to welcome Their Royal Highnesses to Ireland than with a pint of Guinness in the new Gravity Bar at

. A pint fit for a Royal. Sláinte! #RoyalVisitIreland

Alcohol causes at least 7 different types of cancer according to the WHO. Imposing a ban on advertising like this would help to reduce alcohol harm and improve population health.

 

Smirnoff India Vodka
@SmirnoffIndia

Got a secret, can you keep it? #smirnoff #smirnoffindia #vodka #drinkresponsibly

Effective measures and policies exist to reduce harms from alcohol and improve population health. The European Action Plan to Reduce the Harmful Use of Alcohol 2012–2020 outlines a range of evidence-based policy options.

Three of the most cost-effective policy areas (the “best-buys”) are:

  • increasing price via taxation
  • restricting access to retail alcohol
  • imposing a ban on alcohol advertising.