“I was delighted to see our team speak, debate, and inspire on multiple industry panels about responsible advertising, creative effectiveness,” Cristina Diezhandino,

“I was delighted to see our team speak, debate, and inspire on multiple industry panels about responsible advertising, creative effectiveness, inclusion and diversity, building brands in culture, the role of creativity in an age of consumer expectation, and more.

As custodians of some of the world’s most famous and iconic brands we will continue to push boundaries, innovate, and adapt just like Arthur Guinness and John Walker did over 200 years ago.”

Hear from our Chief Marketing Officer, Cristina Diezhandino, about her reflections and key takeaways from this year’s Cannes Lions International Festival of Creativity at Diageo.com


Drink responsibly. DRINKiQ.com

Dublin Airport put Natasha Dillon out front.


The Loop at Dublin Airport will launch its inaugural Spirit of Gin Festival on August 1.

The festival, which will showcase over 50 different gins including many new Irish brands takes place at The Loop throughout August and September.

Michelle Corbett, Head of Global Consumer Marketing said the festival will celebrate innovation, collaboration and the increase in popularity for gin. “We have invested heavily in our gin offering and it is now The Loop’s fastest growing category. Last year, sales of gin increased by a staggering 70%, with Irish produced gin growing by nearly 200%.”

The Loop has been an advocate for Irish gins supporting a number of new Irish brands to enter the market in recent years launching exclusive brands such as Gunpower gin, produced in Leitrim and Listoke 1777 which is made in Louth.”

Irish consumers spent almost €83 million on gin last year, an increase of 23% compared with 2015. According to Euromonitor International, Ireland now ranks among the world’s top ten gin-drinking nations.

To help grow the market further, The Loop has a team of 11 Gin Ambassadors working in-store to help customers choose the perfect gin and advise on mixes, blends and cocktails.

“To continue offering our customers new and exclusive products we have expanded our gin range by 40% in the last year,” said Corbett.

The Spirit of Gin Festival will continue until October 1 this year.

Pictured Above: Gin Ambassador, Natasha Dillon, celebrating the ‘Spirit of Gin’ festival at The Loop

Cristina Diezhandino Chief Alcohol Marketer @Diageo

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Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h