Category: Dangerous Drug

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Diageo, a British company, announce that Ivan Menezes, Chief Executive, has been awarded a Knighthood for services to Business and to Equality, in His Majesty The King’s 2023 New Year Honours List.

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diageoVerified

We are delighted to announce that Ivan Menezes, Chief Executive, Diageo, has been awarded a Knighthood for services to Business and to Equality, in His Majesty The King’s 2023 New Year Honours List.

Ivan Menezes, Chief Executive, Diageo, commented: ‘I am incredibly honoured to receive this award on behalf of my 28,000 colleagues in Diageo. Their creativity, passion and drive has enabled Diageo, a British company, to become a truly global leader, making a positive contribution to the communities we serve. Everyone at Diageo is committed to shaping a more sustainable and inclusive business and society and I am very proud to accept this honour in recognition of what has been achieved so far.’

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Diageo use @mayajama for Smirnoff #alcoholad


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Here’s @mayajama enjoying the results of her Smirnoff Seltzer Can Do Spirit Challenge.

We don’t want to leave you hanging, so as part of this challenge, we are giving 5 lucky followers the opportunity to win their own Smirnoff Seltzer Movie Night Hamper 🍿

All you have to do is tell us your favourite film in the comments below!

Entrants must be 18+ to enter. UK residents only. T&Cs in link in bio. Prize draw closes 11.59pm on Sunday 1st November. Please drink responsibly. #18+
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George Clooney sold Casamigos tequila to Diageo in a deal that valued the brand for up to US$1bn.


George Clooney and Rande Gerbe founded Casamigos Tequila

Price: up to US$1 billion

In August 2017, London-headquartered Diageo completed its acquisition of George Clooney-founded Casamigos in a deal that valued the Tequila brand for up to US$1bn.

The brand has seen its volumes nearly double on an annual basis since 2017. After becoming a million-case brand in 2020, it climbed by an impressive 50.3% to 2.7m nine-litre cases the following year. It was named Supreme Brand Champion in last year’s Brand Champions report.

According to Diageo’s sales for the first half of fiscal 2023, Casamigos’s organic net sales rose by 28%, driven by the US.

Casamigos was the top-selling Tequila and celebrity-backed spirits brand on US alcohol e-commerce platform Drizly in 2022, with a 22% share of the Tequila segment on the platform.

The brand’s most expensive style, añejo, is the second best-selling añejo Tequila on Drizly after Diageo’s Don Julio 1948.