The Long-Field

“We have all grown up with the Long-Field. City folk see it as green ditches with no footpaths as soon as they have escaped the urban. Cattle and sheep view it as manna from heaven when they escape out on to it from their closures and rural folk, well rural folk are always delighted to inform their fellow farmers that it is their stock that has escaped onto the Long – Field and not their own”

Evan Doyle of “Strawberry Tree” fame talks about his passion for Wild Food, a feature of his restaurant.

Evan goes on to describe the Long – Field;

“The Long – Field is the 327,258 km of 543px-PerfectStrawberryIrish grass verges and hedge rows. Our lush damp climate produces a stunning array of wild foods, from fresh spring herbs to summer berries to autumn mushrooms and nuts”

His chefs can be seen out foraging for nettles for the” Wild Nettle Tea”and Dillisk for oatcakes. Or wading for seaweed for “Wild Carrigeen and Wild Prawn Bisque”.   They pick wild garlic for the “Wild garlic, leek and potato bake” and mushrooms for the “Wild St. Georges mushroom, spinach and gorgonzola risotto”. They are gathering Wild Sea Beet, Wild Rock Samphire, Wild Sorrell and others, all to put into delicious dishes. The book is full of recipes.

“Wild Food” is an eye opener to the harvest nature provides. “Wild Food” by Biddy White Lennon and Evan Doyle is published by O’Brien Press. The Strawberry Tree, Macreddin Village, Aughrim, Co. Wicklow.


Guinness Sapeurs


“In life you cannot always choose what you do

But you can always choose who you are

We are the Sapeurs, the Elegant Persons of the Congo

You see my friends

I am the master of my fate, I am the captain of my soul”

This classy commercial is the latest in the Guinness, Made of More,  portfolio

Guinness choose the Sapeurs, a brightly dressed group of Congolese to persuade the young European audience to do like they do and become masters of fate and captains of  soul.

Some would question the use of this device – those who lost relatives fighting for the UN in the Congo for one. Parents who don’t want their kids going down a road in war-torn Africa for another.

This is a carefully crafted commercial that deliberately excludes any mention of the core ingredient in Guinness – alcohol, no health warnings and no advice as to safe limits of consumption.