Cristina Diezhandino sells alcohol for Diageo without mentioning alcohol #hide&deceive

diageo's profile picture
diageo
Verified
Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h

Cristina Diezhandino sells alcohol for Diageo

diageo's profile picture
diageo
Verified
Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h

Cristina Diezhandino sells alcohol for Diageo

diageo's profile picture
diageo
Verified
Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h

Lilly Singh -paid partnership with Jane Walker 40% alcohol. #diageo


lilly
Verified
I am SO excited to officially partner up again with @johnniewalkerus to announce that #JaneWalker will be the founding and exclusive spirits partner of our team @weareangelcity! These two brands go together like me and a discount store y’all – both champions for gender equality, something near and dear to my heart. I’m BEYOND proud to be part owner of Angel City FC which is the first majority female founded, female led and female run football club in the world! Comment below with a 🥃 if you’re down with that! Can’t wait to celebrate and cheers to more female firsts, trailblazing moments & boundary-breaking achievements to come!11h

Smirnoff alcohol use Natsumi #diageo

natsu_772's profile picture

natsu_772

“SMIRNOFF”さんから20周年を記念した
限定デザインパッケージが発売されています♥️
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デザインもレッドが映えててとってもお洒落🤤
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昔からスミノフアイスはカクテルの中でも
一番飲大好きな味❣️
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PVC bagもFESやプールに持って
行けるので是非使ってみてくださいね♫

As you guys know I am super obsessed with Smirnoff’s new #smirnoffseltzer range Pati Rose. #diageo

ati.x.rose
#Ad Another glorious afternoon sorted, thanks to @smirnoffaustralia ☀️🌿😍
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As you guys know I am super obsessed with Smirnoff’s new #smirnoffseltzer range 🤩 so I thought it was about time I branched out and tried a different flavour! 😁🥳🤣
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And I’m glad I did! Because this Passionfruit seltzer is literally the taste of summer 😎💗
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These are a total game changer for me, low in calories, no sugar, not too sweet,the perfect size, I just LOVE them.💗 Grab them at your local Dan Murphy’s or BWS, and #drinkresponsibly 😘