Grainne Wafer on the spiel for Diageo, Guinness and the Premier League. There is no mention of alcohol, the core constituent and no apology for recruiting underage drinkers.

https://www.instagram.com/reel/DdUDkYhRw70/?stkn=czl5Nmd2Y2ZpYnJ6

Our Global Category Director for Guinness, Grainne Wafer, spoke to Marketing Factories about all things Guinness and double digit growth.

Here, Grainne speaks about the strategic partnership with the Premier League; an opportunity that has unlocked geographical expansion, new activations and new consumers.

In five out of six markets, Guinness is now the most associated beer sponsor in football occasions.

Drink responsibly. DRINKiQ.com

Diageo use Laura Whitmore “I really like Guinness. You can take the girl out of Ireland…”

thewhitmore
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Cheers to #LibertyFields RFC – a women’s rugby team who overcame great odds both on and off the pitch. Great story from @Guinness and love seeing brands supporting women. ‘You cannot be who you cannot see’ you need to show that sport is inclusive. Great new documentary I’ll post about in my stories. Check it out #LibertyFields. Also I really like Guinness. You can take the girl out of Ireland… #ad105w