Is the trend of drinking more moderately an opportunity or a threat for Diageo?

Is the trend of drinking more moderately an opportunity or a threat for Diageo? See what Ivan Menezes has to say on the topic: https://www.diageo.com/en/news-and-media/features/people-drinking-better-not-more-an-opportunity-not-a-threat/ … #DrinkPositive #moderation