In The Male-Dominated Spirits Industry, Bacardi put Noidys Herrera out front

The liquor industry has long been considered an old boys club, with men, who overwhelmingly hold the highest distilling and blending positions, preserving secret formulas as well as a culture of machismo. But at Bacardí, the largest privately held, family-owned spirits company in the world, blender-in-training Noidys Herrera is one of a growing number of women breaking rum’s glass ceilings.

16m16 minutes ago

In The Male-Dominated Spirits Industry, This Latina Will Be A Master Blender At The Biggest Rum Distillery In The World

..to tackle harmful gender stereotypes in advertising.@SylSaller

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Are you heading to Amplify this Friday? Our CMO & Global Baileys Brand Director Grainne Wafer will be delivering the keynote lecture on the work we are doing to tackle harmful gender stereotypes in advertising. Find out more here:

Diageo selling Captain Morgan heavy alcohol with artificial flavours puts Alison Maclean out front.#alcoholadvertising

diageo alison mcclean

13m13 minutes ago

“Confidence is everything & perfection is illusory, so just keep making things. Never underestimate the power of a group of creative, supportive peers, who share their talents & skills.” Wise words from director Alison Maclean. Read more

Ivan Menezes promising the highest standards of responsible marketing. Really! When?

diageo responsible platforms

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Hear from our CEO, Ivan Menezes, on the partnership of members & leading digital platforms to to deliver new standards of responsible advertising: