Isabel Massey: “We take our role as a responsible marketer seriously. Except when it comes to alcohol. Alcohol’s a dirty drug. A dirty word.”

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We’re part of the launch of the Global Alliance for Responsible Media. Isabel Massey: “We take our role as a responsible marketer seriously & there’s no better time to move the industry forward collectively. I’ll start every meeting by asking: ‘What more could we do together?’”

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