Diageo CMO Syl Saller at @Cannes_Lions‏ selling positive gender portrayal. “We don’t mention alcohol. Alcohol’s a dirty word.”

.@SylSaller: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’ #CannesLions #Guinness