Diageo put Martha Radocy out front. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo CMO Syl Saller at @Cannes_Lions selling positive gender portrayal. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo NewsVerified account @Diageo_News 15 minutes ago
.@SylSaller: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’ #CannesLions
#Guinness
Why should anyone have to go online to Drinkaware to find out drinking is a depressing activity?
According to our research, low mental wellbeing is more likely to be found among harmful drinkers. Read the full findings here: https://bit.ly/2QfLaFz #MentalHealthAwarenessWeek
Isabel Massey: “We take our role as a responsible marketer seriously. Except when it comes to alcohol. Alcohol’s a dirty drug. A dirty word.”
Diageo News
We’re part of the launch of the Global Alliance for Responsible Media. Isabel Massey: “We take our role as a responsible marketer seriously & there’s no better time to move the industry forward collectively. I’ll start every meeting by asking: ‘What more could we do together?’”
Drinkawaste 