Month: September 2019

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Diageo’s’ CMO Syl Saller has a $2billion budget to sell addictive alcohol. There is no mention of alcohol in any Diageo marketing communication

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
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Anheuser Busch put Paula Lindenberg in the spotlight

Budweiser Brewing Group UK&I liked

Joanna Bourke
@ES_JoBourke

Business interview in

@standardcity

today is with Paula Lindenberg. She leads Budweiser Brewing Group UK & Ireland, owned by Stella Artois maker Ab InBev. Lindenberg discusses growth, craft beer and moving to London from Brazil. standard.co.uk/business/paula

@BudBrewingUKI
AB InBev’s UK boss is aiming to boost brewing giant’s market share
Tucked away behind Chancery Lane station is what looks like a start-up office. There is a bar, a chandelier made of Stella Artois glasses, beanbags and staff in jeans and T-shirts. To add to the
standard.co.uk