Month: April 2021

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Kiitan A selling Smirnoff 40% alcohol for Diageo.

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#ad As many of you know, I launched my filter preset collection last week (@kiitanapresets). This was a huge labor of love for months in the making and I’m so proud that you’re all loving it! #swipeleft

Being an entrepreneur is hard work, so you have to take time to celebrate the wins! That’s why, I’m celebrating with my VERY OWN cocktail – The Boss Lady Spritz – a mix of @smirnoffus No.21 Vodka, Sweet Herbal Liqueur and OJ!

In honor of this milestone, I want to raise a glass to all the other boss babes out there running things, dominating boardrooms, starting their own businesses and showcasing the unstoppable force of women entrepreneurs. We got this! 🥂
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Smirnoff use Kiitan Akinniranye

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#AD What are you thankful for? This year i’m so thankful to have my Mom and siblings with me for the holidays. With everyone living in different parts of the country and world it’s always so amazing when we can be together.

To help kick things off for Thanksgiving with the fam, I decorated my bar cart with @smirnoffus and made this super delicious Apple Caramel Cocktail. It taste like all the goodness of fall in a glass. Head over to my stories to find out how to make your own

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Jameson use @AyandaThabethe_ to pull an April Fool stunt. #pernodricard


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Jameson Whiskey launches skincare range for Men and Women (link: https://bit.ly/3wb9XPg)

Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.

Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.

Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.

Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.

Lifestyle

Jameson Whiskey launches skincare range

Catered for both Men and Women.

@yomzansi

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@yomzansi Published on 3 days ago

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UPDATE (01.03.2021): Jameson confirmed that this skincare range post was an April’s Fool prank. https://platform.twitter.com/embed/Tweet.html?dnt=false&embedId=twitter-widget-0&frame=false&hideCard=false&hideThread=false&id=1377514611151417345&lang=en&origin=https%3A%2F%2Fwww.yomzansi.com%2F2021%2F03%2F29%2Fjameson-launches-skincare-range-beatha%2F&theme=light&widgetsVersion=e1ffbdb%3A1614796141937&width=550px

ORIGINAL POST:

Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.

Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.

https://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-3206413104522536&

According to the whiskey brand, the move into beauty comes at a time when the liquor industry has been faced with many challenges on how it can reinvent itself in the midst of uncertainty. Jameson says it has acknowledged the call for the industry to pivot and sees this as “a major game-changer” that it anticipates consumers will be excited about.

“We are incredibly proud of our new Beatha offering which we believe will expand our territory in such a profound manner. Not only is the beauty space one that is ever commercially thriving through demand, it also contributes meaningfully to consumers’ lives which is what we are about as a brand,” says Beatrice Marfleet, marketing manager of Jameson and Irish Whiskeys.

Marfleet adds, “Jameson is also a brand that has a strong base with women and this offering would not only reach them but would ensure that should there ever come a time the industry needed to shut down again, we would always be able to get our brand in the hands of the consumer.”

The Beatha range includes a Restorative Facial Mousse, a Hydrating Facial Oil, and a Beard Oil. Jameson is launching this skin trio with TV host and model Ayanda Thabethe.

“I am super excited to announce my partnership with Jameson that has been months in planning. This skincare range comprises some of my favourite products that I have been using over the years but is different because of our secret ingredients to ensure all my beloved supporters get to experience the Beatha magic,” says Thabethe.