Drinkaware is a ploy used by alcohol companies to hide alcohol and deceive people. Now it infiltrates schools.


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“Fun, frank and interactive”
That’s how one teacher described our alcohol education programme, which has been proven to educate and empower teens to resist peer pressure and delay their first drink. Find out how we’re helping teachers address underage drinking in their schools. Link in bio.
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#Drinkaware #teachers #alcoholeducation #alcoholawareness

Smirnoff 40% alcohol use Kiitan Akinniranye.#diageo

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#AD What are you thankful for? This year i’m so thankful to have my Mom and siblings with me for the holidays. With everyone living in different parts of the country and world it’s always so amazing when we can be together.

To help kick things off for Thanksgiving with the fam, I decorated my bar cart with @smirnoffus and made this super delicious Apple Caramel Cocktail. It taste like all the goodness of fall in a glass. Head over to my stories to find out how to make your own

Julia @juliaindisguise sells Bombay 43% alcohol for Bacardi

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Hands up, who is excited for this Bank Holiday?! 🎉🙌🏼 After a super busy week, I definitely am and this weekend is the perfect time to celebrate over a Bombay Sapphire Gin Spritz with loved ones outside in a garden. This spritz twist on a classic G&T includes some of my favourite fresh ingredients – oranges, lemons, honey and a touch of MARTINI Riserva Speciale Bitter. The recipe is super easy to make and perfect for enjoying al fresco – you can’t go wrong! 🍹☀️ #AD @bombaysapphireuk @martini @bacardilimited1862 Music: Ice Tea
Musician: Not The King.👑6w

Dublin Airport-“Last year sales of gin increased by a staggering 70%”

The Loop at Dublin Airport will launch its inaugural Spirit of Gin Festival on August 1.

The festival, which will showcase over 50 different gins including many new Irish brands takes place at The Loop throughout August and September.

Michelle Corbett, Head of Global Consumer Marketing said the festival will celebrate innovation, collaboration and the increase in popularity for gin. “We have invested heavily in our gin offering and it is now The Loop’s fastest growing category. Last year, sales of gin increased by a staggering 70%, with Irish produced gin growing by nearly 200%.”

The Loop has been an advocate for Irish gins supporting a number of new Irish brands to enter the market in recent years launching exclusive brands such as Gunpower gin, produced in Leitrim and Listoke 1777 which is made in Louth.”

Irish consumers spent almost €83 million on gin last year, an increase of 23% compared with 2015. According to Euromonitor International, Ireland now ranks among the world’s top ten gin-drinking nations.

To help grow the market further, The Loop has a team of 11 Gin Ambassadors working in-store to help customers choose the perfect gin and advise on mixes, blends and cocktails.

“To continue offering our customers new and exclusive products we have expanded our gin range by 40% in the last year,” said Corbett.

The Spirit of Gin Festival will continue until October 1 this year.

Pictured Above: Gin Ambassador, Natasha Dillon, celebrating the ‘Spirit of Gin’ festival at The Loop