Month: November 2021

Posted on

Cristina Diezhandino sells alcohol for Diageo without mentioning alcohol #hide&deceive

diageo's profile picture
diageo
Verified
Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h
Posted on

Lilly Singh -paid partnership with Jane Walker 40% alcohol. #diageo


lilly
Verified
I am SO excited to officially partner up again with @johnniewalkerus to announce that #JaneWalker will be the founding and exclusive spirits partner of our team @weareangelcity! These two brands go together like me and a discount store y’all – both champions for gender equality, something near and dear to my heart. I’m BEYOND proud to be part owner of Angel City FC which is the first majority female founded, female led and female run football club in the world! Comment below with a 🥃 if you’re down with that! Can’t wait to celebrate and cheers to more female firsts, trailblazing moments & boundary-breaking achievements to come!11h