Baileys green vanilla mint shake gives @whitneycummings the shakes #alcoholad #diageo

https://www.instagram.com/reel/CoyODabLVww/?igshid=MDJmNzVkMjY=

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At 51% Irish, if she says it’s official — IT’S OFFICIAL! So get a little Irish with @whitneycummings and our new Vanilla Mint Shake this St. Patrick’s Day (…or sooner).
👀 head over to Whitney’s Instagram to see the full #GRWM video (after securing your bottle of this limited edition deliciousness).

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Jordana Brewster with a bottle of Zacapa Rum 40% #alcoholad #diageo

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@jordanabrewster celebrating a long-awaited premiere with @zacaparumusa. Like her character, Zacapa 23 is fueled by passion and bold in flavor. Enjoy it neat or on the rocks. Salud! 🥃 #ZacapaMoments #ZacapaRum51m

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#Zacapa #AgedRum #DarkRum #homebar #rumneat #rum #hollywood #moviepremiere #losangeles #eveningdress #guatemala #classydrinks #jordanabrewster

George Clooney sold Casamigos tequila to Diageo in a deal that valued the brand for up to US$1bn.


George Clooney and Rande Gerbe founded Casamigos Tequila

Price: up to US$1 billion

In August 2017, London-headquartered Diageo completed its acquisition of George Clooney-founded Casamigos in a deal that valued the Tequila brand for up to US$1bn.

The brand has seen its volumes nearly double on an annual basis since 2017. After becoming a million-case brand in 2020, it climbed by an impressive 50.3% to 2.7m nine-litre cases the following year. It was named Supreme Brand Champion in last year’s Brand Champions report.

According to Diageo’s sales for the first half of fiscal 2023, Casamigos’s organic net sales rose by 28%, driven by the US.

Casamigos was the top-selling Tequila and celebrity-backed spirits brand on US alcohol e-commerce platform Drizly in 2022, with a 22% share of the Tequila segment on the platform.

The brand’s most expensive style, añejo, is the second best-selling añejo Tequila on Drizly after Diageo’s Don Julio 1948.