The non-alcoholic beverage market is experiencing significant growth worldwide. People are choosing 0.0% options to enjoy drinking without the drawbacks, and retailers are responding to this shift in consumer preference.
BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Check out the new spot, featuring Camila’s music at the link in our stories.
Kicking off my official partnership with @SmirnoffUS. I can’t get a haircut or dye my hair a different shade of purple, but I’m still going to #HangOutFromHome. Stay connected and stay tuned. Smirnoff and I are going to keep you as entertained as possible.