BACARDร rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDร global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song โI LUV IT,โ now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Check out the new spot, featuring Camilaโs music at the link in our stories.
Kicking off my official partnership withย @SmirnoffUS. I canโt get a haircut or dye my hair a different shade of purple, but Iโm still going toย #HangOutFromHome. Stay connected and stay tuned. Smirnoff and I are going to keep you as entertained as possible.