Month: January 2025

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Diageo exploring potential spin-off or sale of Guinness – Bloomberg. https://www.rte.ie/news/business/

Updated / Friday, 24 Jan 2025 17:58

Guinness would likely be valued at above $10 billion, according to a Bloomberg report today
Guinness would likely be valued at above $10 billion, according to a Bloomberg report today

Diageo, the world’s top spirits maker, is exploring a potential spin-off or sale of beer brand Guinness and is reviewing its stake in LVMH’s drinks unit, Moet Hennessy, Bloomberg News reported today, citing people familiar with the matter.

News about a potential sale of the beer label, a star performer in Diageo’s portfolio, helped lift Diageo’s shares almost 4% higher, becoming the top percentage gainer on the blue-chip index. However, some analysts and one source familiar with the situation said a Guinness sale right now did not make sense.

Diageo declined to comment on market speculation; LVMH declined to comment.

Guinness is an outlier in Diageo’s business, which consists mostly of spirits rather than beer, but its performance recently has outshone that of key liquor labels like Johnnie Walker whisky.

Spirits sales have struggled as a post-pandemic boom in demand for pricey bottles of liquor went into reverse. Meanwhile, Guinness sales have grown by double digits every year since 2021, with its zero-alcohol version also surging.

Its recent success could make Guinness an attractive asset. It would likely be valued at above $10 billion, Bloomberg reported, citing the sources.

Diageo’s liquor brands also offer a higher margin and generally, drinkers in developed markets are shifting away from beer and towards spirits-based drinks like cocktails.

But at the same time, Guinness’ success also left analysts like Laurence Whyatt at Barclays wondering why Diageo would want to sell it.

“I would be very surprised if Diageo wanted to sell Guinness,” he said, adding it was unusual for companies to want to sell their best-performing assets.

A source familiar with the situation agreed that it makes no sense for Diageo to sell Guinness in the near term given its performance, adding Diageo does not need the money and CEO Debra Crew had said publicly how much she likes the label.

Bloomberg also reported that Diageo could look to deepen its ownership in the Moet Hennessy venture, or exit altogether.

In a note earlier on Friday, Bernstein analyst Trevor Stirling said Diageo taking full control of the LVMH wine and spirits division would likely necessitate “a very reluctant disposal of beer/Guinness”.

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Drinkaware, funded by the drinks companies, teams up with Jameson to encourage fans to check their drinking #alcoholad #pernodricard

 new digital campaign will go live from today across 72 EFL club websites and social media, as part of Jameson’s official long-term partnership with the organisation, as well as Jameson, Drinkaware, and Jay Bothroyd’s social media channels

  • Jameson, official partner of the English Football League (EFL), has teamed up with leading alcohol harm charity Drinkaware and former England international and football legend Jay Bothroyd to encourage football fans to keep score and check their drinking habits 
  • Bothroyd urges football fans to visit Drinkaware’s website and take a quick, free, online Drinking Check
  • The partnership and campaign support Jameson’s commitment to promoting responsible drinking within football communities across the UK
  • Campaign video: HERE | Interview video: HERE

In a busy start to the January transfer window, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.

Football fans are encouraged to kick off the new year by checking whether their drinking habits are putting their health at risk. Jameson’s new signing, Bothroyd, urges fans to visit Drinkaware’s website and use the free Drinking Check tool to assess their habits.

The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.

Posted on

Drinkaware, funded by the drinks companies, teams up with Jameson to encourage fans to check their drinking #alcoholad #pernodricard

 new digital campaign will go live from today across 72 EFL club websites and social media, as part of Jameson’s official long-term partnership with the organisation, as well as Jameson, Drinkaware, and Jay Bothroyd’s social media channels

  • Jameson, official partner of the English Football League (EFL), has teamed up with leading alcohol harm charity Drinkaware and former England international and football legend Jay Bothroyd to encourage football fans to keep score and check their drinking habits 
  • Bothroyd urges football fans to visit Drinkaware’s website and take a quick, free, online Drinking Check
  • The partnership and campaign support Jameson’s commitment to promoting responsible drinking within football communities across the UK
  • Campaign video: HERE | Interview video: HERE

In a busy start to the January transfer window, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.

Football fans are encouraged to kick off the new year by checking whether their drinking habits are putting their health at risk. Jameson’s new signing, Bothroyd, urges fans to visit Drinkaware’s website and use the free Drinking Check tool to assess their habits.

The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.

Posted on

Drinkaware teams up with Jameson and football legend to encourage fans to check their drinking #alcoholad #pernodricard

 new digital campaign will go live from today across 72 EFL club websites and social media, as part of Jameson’s official long-term partnership with the organisation, as well as Jameson, Drinkaware, and Jay Bothroyd’s social media channels

  • Jameson, official partner of the English Football League (EFL), has teamed up with leading alcohol harm charity Drinkaware and former England international and football legend Jay Bothroyd to encourage football fans to keep score and check their drinking habits 
  • Bothroyd urges football fans to visit Drinkaware’s website and take a quick, free, online Drinking Check
  • The partnership and campaign support Jameson’s commitment to promoting responsible drinking within football communities across the UK
  • Campaign video: HERE | Interview video: HERE

In a busy start to the January transfer window, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.

Football fans are encouraged to kick off the new year by checking whether their drinking habits are putting their health at risk. Jameson’s new signing, Bothroyd, urges fans to visit Drinkaware’s website and use the free Drinking Check tool to assess their habits.

The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.