Diageo’s Marketing Director Úrsula Mejia-Melgar, outlines the rationale for using transgender women for J&B whiskey 40% toxic #alcohol#IWD2023

https://www.instagram.com/reel/Cp7S86Gj8AO/?igshid=ZGY5ODdmOGM=

Alcohol is a Multiple Threat to Women

Liked by 

kareen_mirandaa and others

• diageoVerified
• Meet Úrsula
  
  Úrsula Mejia-Melgar, Marketing Director for Southern Europe, observes firsthand how Diageo’s brands champion our commitment to gender equity, with our marketing continuing to challenge stereotypes and celebrate diversity.
  
  Watch the video to see how marketing at Diageo, including @jbrarewhisky‘s ‘She’ campaign, is breaking down barriers across society.
  
  #IWD2023 #EmbraceEquity
  
  Drink responsibly. DRINKiQ.com2d