- It’s a big day for Johnnie Walker as we announce our new global partnership with GRAMMY® Award–winning superstar, Sabrina Carpenter.
This multi-year collaboration launches alongside her new album ‘Man’s Best Friend’, redefining how fans can enjoy Johnnie Walker Black Label in an era of bold self-expression.
We’re celebrating in GB in true style:
🥃 Taking over the iconic Piccadilly Lights
🥃 Striking OOH locations across London, Manchester, Birmingham, Glasgow & Newcastle
🥃 Social & digital activations, including Spotify moments linked to Sabrina’s album listens
A new era for Johnnie Walker begins, cheers to that!
#KeepWalking @sabrinacarpenter @johnniewalker
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