Sarah Blake – Baileys #alcoholic – Diageo

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Original audio

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• A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨
  
  How to take an iconic festive favourite and make it part of everyday treating moments?
  
  Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.
  
  In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.
  
  Head to our story to read the full article.