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It’s really nice to finally share this.
Becoming Tanqueray’s global ambassador feels very significant to me because, at its heart, this campaign speaks to something I’ve believed for so many years.
We often think it’s the yeses that carry us forward. Yes to what’s easy. Yes to what’s expected.
But so much of my work has been shaped by the moments I chose to say no.
No to shortcuts.
No to compromise.
No to anything that didn’t honor the work.
This partnership is about celebrating those choices, the no’s that protect your vision, refine your craft, and ultimately lead you somewhere extraordinary.
There’s an N and an O in every icon.
X, SJ
@tanqueraygin @tanqueraybr @tanquerayusa
#TanquerayPowerOfNo
Drink responsibly. DrinkIQ.comEdited · 2d
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