Author: Padraic Guilfoyle

Alcohol is a toxic, addictive drug that can be very damaging to health. Alcohol products, mainly beer, spirits and wine can be marketed without reference to alcohol in the advertising. Alcohol is consumed without restraint or regard for its health consequences.
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Potential effects of regular heavy drinking

Heavy drinking on a regular basis may increase the risk of serious health problems including alcohol dependence, sometimes called alcoholism; mood changes; pancreatic problems; liver cirrhosis; some cancers and many other types of physical and emotional health problems that have been well documented. In extreme cases, heavy drinking can result in alcohol poisoning, coma, brain damage and death.

http://www.drinkiq.com/en-IE/Diageo

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Potential effects of short-term heavy drinking

Even drinking to excess occasionally can have serious consequences. It impairs your judgment and can increase the likelihood of participating in risky behaviours that could result in injuries, accidents, unsafe sex, being a victim of a crime or getting into trouble with the police. Drinking very large amounts in one session can lead to acute alcohol poisoning, which in turn can result in unconsciousness, a coma, or even death.

http://www.drinkiq.com/en-IE/Diageo

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Risky drinking

Intoxication

Intoxication is the point at which alcohol depresses your central nervous system so that your physical and mental abilities are noticeably affected. Each of us responds somewhat differently to alcohol based on our mood, the drinking setting, our physical health, weight and tolerance. Typically, though, if you’re drunk you are likely to experience impaired judgement and coordination, slurred speech, diminishing senses, slower mental processing and intensified emotions.

http://www.drinkiq.com/en-IE/pages/Diageo 2008