Jack Daniel’s do a Frank Sinatra

JD Sinatra

Jack Daniel’s on Facebook. Stealth marketing of heavy alcohol/ethanol

Hide alcohol behind icons like Sinatra

Deceive the consumer. This is a bottle of 40% alcohol/ethanol

The body converts alcohol to acetaldehyde/acetic acid and sends it to the brain

There its ferocious toxicity immediately creates mayhem

Alcohol, acetaldehyde and acetic acid

Sojourn

Recent investigations have suggested that acetaldehyde may be responsible for the development of alcohol addiction. Acetaldehyde in the brain may inhibit enzymes designed to convert certain nerve transmitters from aldehydes to acids. The nerve transmitters that accumulate may then react with the acetaldehyde to form compounds which are startlingly similar to certain morphine-type compounds.

http://www.elmhurst.edu/~chm/vchembook/642alcoholmet.html

The Right to be Informed About Alcohol

JFK

On March 15, 1962, President John F.Kennedy presented a speech to the United States Congress in which he extolled four basic consumer rights, later called the Consumer Bill of Rights. The United Nations Guidelines for Consumer Protection expanded these into eight rights and thereafter Consumers International adopted these as a charter and started recognising March 15 as World Consumer Rights Day.

The second of the 4 basic rights is the right to be informed. The right states that businesses should always provide consumers with enough appropriate information to make intelligent and informed product choices. Product information should always be complete and truthful.

Source; Wikipedia

So the consumer has a right to know.

Most businesses comply with the Guidelines responsibly, particularly in the food and drink category, which is fundamental to health and well-being. If you buy a pack of yogurt or a bottle of water there will be analysis of the nutritional information on the label. There is one exception.

Advertising and marketing communications for alcohol products does not mention alcohol or give any information directly to the consumer, either in advertising or on pack. For a toxic drug like alcohol the only reference on the bottle or can is “alc. 4.5% by vol.” in the case of beer. 40% in the case of spirits.

It is hard to reconcile this situation of providing the consumer with little or no information on alcohol, with the United Nations Guidelines for Consumer Protection.

Drinks industry has set up a smokescreen to prevent alcohol information be passed directly to consumers. Drinkiq and Drinkaware are the most familiar. People should be aware they are set up and wholly funded by the drinks industry.

The dark..

If you’re a farmer it’s a different story

Its  dark, wet, cold. The animals are always hungry. It’s a long time to the spring when stuff gets growing again

You never know what’s around the corner, just when you think you’re on top, something or someone is there  to knock you down

The pub could be miles away, but its the only respite. At least you can meet and chat and share.

For a few hours anyway, you’re not on your own

Its late by the time you get there, so much to be done. You have a pint, its well deserved

Whiskey too for the night that’s in it.

Trouble is 40% alcohol is just that, trouble

Alcohol is not a happy drug. If you’re feeling down it drags you deeper

Alcohol is highly toxic, it kills cells, so your health suffers

If anything happens to you, who’s going to look after the animals, the dog?

Who’s going to look after you?

This can be the blackest, bleakest time of year!

Where are you?

This can be a bleak time of year. For the guys it’s a blur

The pub, office parties. Even if he’s on his own a guy can go into a pub

Chat, enjoy the craic, the cheer. You’re a great fella, so are you, we’re all great fellas

For a woman its different. If she’s on her own, she can’t go into a pub

If she’s married, has kids, can’t go out. Has to be there, feed them

Make sure they have a good Christmas

He is out drinking, where? with who? No straight answer

Sullen indifference

Wish my mom was here, why can’t I go back

Where is he? The one I really want to be with, was happiest with

Have a glass of wine, or two, why not?  everyone else is

Where are you now? Why am I here?

This can be the blackest, bleakest time of year..