Guinness 4.5% alcohol sponsors Pro12 Rugby. What does that say?

It says loud and clear, the close association between alcohol and sport,embedded in the male psyche, will continue as long as the likes of Diageo are allowed to exploit the weakness.

Missing Link Between Breast Cancer and Alcohol Discovered

A protein has been identified that plays a key role in the link between drinking alcohol and breast cancer.

Women with higher levels of the molecule in their breasts are more likely to develop cancer if they drink too much, research suggests.

Scientists in Mexico say their discovery could lead to a test showing which individuals are most at risk. Preventative measures could them be taken, such as helping vulnerable people cut down on alcohol.

The protein, an enzyme called CYP2E1, is believed to be involved in breaking down ethanol, otherwise known as alcohol , in the body.

In the process, unstable destructive oxygen molecules called free radicals are generated, which attack cell membranes and DNA.

Free radical damage, or oxidative stress, is known to be linked to cancer as well as other health problems such as heart disease and diabetes.

Alcohol consumption is a long-established risk factor for breast cancer but until now the reason for the link has not been clear.

In this situation why aren’t women being warned of the dangers? How are drinks companies allowed advertise alcohol without any warning? Why is there no breakdown of the composition of alcohol drinks on the bottles or cans?



Germany had confidence..

Germany had total confidence in themselves individually and in each other as a team.

Another reason why Drink is a Waste. Alcohol sucks out your self belief over time.

Is there goodness in beer?

Yes according to They say the good comes from low in saturated fat, cholesterol and sodium. The bad on the other hand – “a large proportion of the calories in beer comes from alcohol”. The analysis is on a can of regular Budweiser, below is a breakdown  of the main constituents;

Alcohol     13.9g

Water       331.09g

Ash              0.4g

Total         345.3g         Total serving size 357.0g

As you can see Budweiser is 4% alcohol, 93% water, a total of 97%.  The remaining 3% is made up of minerals, mainly calcium, magnesium, phosphorous, potassium and zinc. Problem is the benefits of the goodness in a can of Bud is more than offset by the toxic nature of alcohol.

See for the complete breakdown

Does alcohol affect our skin?

“Yes” according to Dr. David Colbert, founder of New York Dermatology Group. “Alcohol is a hepatoxin, meaning it specifically damages the liver. It’s a toxin to the cells that detoxify your body”   “Alcohol also contains congeners, chemical substances produced during fermentation process that contribute to liquors’ unique tastes and smell. Congeners are the main cause of hangovers, so the more congeners in your liquor, the worse your hangover…and the worse you look in the morning”

“On top of that, all alcohol dehydrates the skin. This means your skin will appear less plump and fresh the next morning”

– Dr. Debra Jaliman, author of “Skin Rules: Trade Secrets From a Top New York Dermatologist”

Source; The Huffington Post

Smithwick’s is 92% water. What’s the secret?


The average pint of beer is 92% water according to So what’s the secret?

It must be the alcohol at around 4%. Alcohol is a toxic, intoxicating, addictive drug

Drinks companies don’t like the word, alcohol, even though they get most of their revenues from selling it

That’s why you don’t see alcohol mentioned in advertising or any marketing communications

Instead they ask you to enjoy xxx sensibly. How do you do that? Maybe that’s the secret!

Enjoy Sol sensibly? Why?

Sol beer June '14

Enjoy Sol sensibly, Why? Is there alcohol in it? If so how much?

How much Sol can I drink? A) Sensibly; B) To get drunk

Is Sol expensive? How  much does it cost?

I’m only 17, can I drink Sol?

I’m pregnant, can I drink Sol?

I’m overweight, can I drink Sol?

I’m a diabetic, can I drink Sol?

I’m driving, can I drink Sol?

I’m healthy and want to stay that way, can I drink Sol?



Alcohol and calories (in women); does drinking cause weight gain?

“When you drink alcohol, its broken down into acetaldehyde (basically vinegar) , which the body will burn before any other calorie you’ve consumed or stored including fat or even sugar. So if you drink and consume more calories than you need , you’re more likely to store the fat from the Cheez Whiz you ate and the sugar from the  Coke you drank because your body is getting all its energy from the acetaldehyde in the beer you sucked down.

Further, studies show that alcohol temporarily inhibits “lipid oxidisation” – in other words, when alcohol is in your system, it’s harder for your body to burn fat that’s already there. Since eating fat is the most metabolically efficient way to put fat on your body – you actually use a small amount of calories when you turn excess carbs and protein into body fat, but excess fat slips right into your saddlebags, no costume change necessary – hypothetically speaking, following a high fat – high alcohol diet would be the easiest way to put on weight”

Rachael Coombe,

Drink alcohol sensibly? Ridiculous

The “Drink xxxxxx sensibly” tag line appears in most advertising and marketing promotional material

It’s there so that the drinks companies don’t have to mention alcohol in the advertising

Or display any information about alcohol in publicity or on pack

Clearly no drinker pays any attention to it;

  • “According to the WHO, alcohol is the 3rd leading risk factor contributing to the global burden of disease
  • Ireland has one of the highest levels of alcohol consumption per capita. In 2010, 11.9 litres of pure alcohol was consumed for every adult aged 15 and over according to the Revenue Commissioners/CSO
  • Alcohol is associated with a range of chronic and acute medical conditions, liver cirrhosis, various cancers, road traffic collisions and suicide
  • Problem alcohol use is pervasive in Irish society,with men and women, old and young, experiencing its negative effects”

Source;, Treated problem alcohol use in Ireland

Time then for the  drinks companies to show the consumer some respect and stop asking them to drink alcohol sensibly?

Alcohol is a toxic, psychoactive, addictive drug. To ask anyone to drink it sensibly is absurd

The responsible thing to do is be honest and upfront.

Give the consumer all the information about alcohol and let them make up their own mind