Category: childrens health

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Diageo on the spiel for Guinness #alcoholic rugby – the ploy is to furtively clamp alcohol on to millions of innocent young sports fans…

diageo

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  • This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.

    The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.

    2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.

    As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.

    Drink responsibly. DRINKiQ.comEdited · 3h
Posted on

Diageo on the spiel for Guinness #alcoholic rugby – the ploy is to furtively clamp alcohol on to millions of innocent young sports fans…

diageo

Liked by packaging_paul and others

  • This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.

    The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.

    2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.

    As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.

    Drink responsibly. DRINKiQ.comEdited · 3h
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Diageo use @troyesivan @smirnoff Chief Vibes Officer to persuade young women to “GO OFF” #alcohol

https://www.instagram.com/reel/DCgcoMhxloP/?igsh=dGQ3bmprZzkwcDRv

troyesivan Alcohol is a multiple threat to women

and

3 others

Paid partnership with

smirnoff

Original audio

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troyesivan's profile picture

#ad it’s really serious you guys @smirnoff

It’s time to Go OFF…

Directed by @hannahluxdavis
Cinematography by @bennncareyyy
Styled by @marcforne
Creative by @dazedstudio
Production by @mccann_mw and @londonalley

7h

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‘Empty naggins and jostling’: Huge increase in underage drinking at Ploughing Championships. The Journal

An organiser said the problem is worse than it has been in around 15 years.

UNDERAGE DRINKING WAS worse at this year’s National Ploughing Championships than it has been in around 15 years, according to the event organisers.

Speaking on RTÉ’s Liveline, Annmarie McHugh, Assistant Managing Director for the National Ploughing Association said Gardaí “confiscated huge quantities” of alcohol from teenagers at the event.

“Yesterday there was a problem, I wouldn’t deny that for a moment,” she said, explaining that adults were buying teenagers alcohol and other teens were using legitimate ID’s that weren’t their own.

The final day of the Championships went ahead in Screggan, Co Offaly, today. The three-day event is estimated to have attracted 300,000 people.

But some attendees said the issue of underaging drinking drove them home early. 

Speaking on RTÉ’s Liveline, Ramona said that her and her young nephews and niece left the event after being “jostled and shoved” by groups of young teenagers who had been drinking alcohol.

“Some of them did look very underage to me, they looked, 15, 16 maybe 17, they looked young,” she said.

The event is often included as part of the transition year curriculum, so many students aged between 15-17 attend.

“This isn’t a new problem for the Ploughing Championship and they’re not really policing it. It’s not really what I signed up for, to be surrounded by young people drinking.”

She said the event is promoted as family friendly and young people are encouraged to go: “Why is there beer there at all?”

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Diageo use @troyesivan @smirnoff Chief Vibes Officer to persuade young women to “GO OFF” #alcohol

https://www.instagram.com/reel/DCgcoMhxloP/?igsh=dGQ3bmprZzkwcDRv

troyesivan Alcohol is a multiple threat to women

and

3 others

Paid partnership with

smirnoff

Original audio

Liked by smirnoff and others

troyesivan's profile picture

#ad it’s really serious you guys @smirnoff

It’s time to Go OFF…

Directed by @hannahluxdavis
Cinematography by @bennncareyyy
Styled by @marcforne
Creative by @dazedstudio
Production by @mccann_mw and @londonalley

7h