Category: Dangerous Drug

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George Clooney sold Casamigos tequila to Diageo in a deal that valued the brand for up to US$1bn.


George Clooney and Rande Gerbe founded Casamigos Tequila

Price: up to US$1 billion

In August 2017, London-headquartered Diageo completed its acquisition of George Clooney-founded Casamigos in a deal that valued the Tequila brand for up to US$1bn.

The brand has seen its volumes nearly double on an annual basis since 2017. After becoming a million-case brand in 2020, it climbed by an impressive 50.3% to 2.7m nine-litre cases the following year. It was named Supreme Brand Champion in last year’s Brand Champions report.

According to Diageo’s sales for the first half of fiscal 2023, Casamigos’s organic net sales rose by 28%, driven by the US.

Casamigos was the top-selling Tequila and celebrity-backed spirits brand on US alcohol e-commerce platform Drizly in 2022, with a 22% share of the Tequila segment on the platform.

The brand’s most expensive style, añejo, is the second best-selling añejo Tequila on Drizly after Diageo’s Don Julio 1948.

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Hannah Waddingham – Baileys 20% alcoholic with sugary sweeteners #diageo

  • baileysusWhen it’s time to get your holiday cheer in tip top shape, you pour a round of Baileys Hot Chocolates and call in the pro’s (we’re looking at you hannah_waddingham 👀❄️)

    [Image Description]
    1. The carousel starts with an overhead shot of Hannah Waddingham, her arms outstretched while in the midst of singing “Baileys” in a glorious note.
    2. A short close up GIF of Hannah, holding up her conductor’s baton and a bottle of Baileys Original Irish Cream, holiday market-goers gathered behind her.
    3. A short GIF of a chorus, joining in Hannah’s Baileys tune, while the lead singer holds a bottle of Baileys.
    4. A final GIF of Hannah cheersing her Baileys Hot Chocolate — deliciously garnished with whipped cream and chocolate shavings — to the camera, with a cheerful grin that shows how much she loves the holidays with Baileys.8h
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Hannah Waddingham – Baileys 20% alcoholic with sugary sweeteners #diageo

  • baileysusWhen it’s time to get your holiday cheer in tip top shape, you pour a round of Baileys Hot Chocolates and call in the pro’s (we’re looking at you hannah_waddingham 👀❄️)

    [Image Description]
    1. The carousel starts with an overhead shot of Hannah Waddingham, her arms outstretched while in the midst of singing “Baileys” in a glorious note.
    2. A short close up GIF of Hannah, holding up her conductor’s baton and a bottle of Baileys Original Irish Cream, holiday market-goers gathered behind her.
    3. A short GIF of a chorus, joining in Hannah’s Baileys tune, while the lead singer holds a bottle of Baileys.
    4. A final GIF of Hannah cheersing her Baileys Hot Chocolate — deliciously garnished with whipped cream and chocolate shavings — to the camera, with a cheerful grin that shows how much she loves the holidays with Baileys.8h
Posted on

Hannah Waddingham – Baileys 20% alcoholic with sugary sweeteners #diageo

  • baileysusWhen it’s time to get your holiday cheer in tip top shape, you pour a round of Baileys Hot Chocolates and call in the pro’s (we’re looking at you hannah_waddingham 👀❄️)

    [Image Description]
    1. The carousel starts with an overhead shot of Hannah Waddingham, her arms outstretched while in the midst of singing “Baileys” in a glorious note.
    2. A short close up GIF of Hannah, holding up her conductor’s baton and a bottle of Baileys Original Irish Cream, holiday market-goers gathered behind her.
    3. A short GIF of a chorus, joining in Hannah’s Baileys tune, while the lead singer holds a bottle of Baileys.
    4. A final GIF of Hannah cheersing her Baileys Hot Chocolate — deliciously garnished with whipped cream and chocolate shavings — to the camera, with a cheerful grin that shows how much she loves the holidays with Baileys.8h
Posted on

Hannah Waddingham – Baileys 20% alcoholic with sugary sweeteners #diageo

  • baileysusWhen it’s time to get your holiday cheer in tip top shape, you pour a round of Baileys Hot Chocolates and call in the pro’s (we’re looking at you hannah_waddingham 👀❄️)

    [Image Description]
    1. The carousel starts with an overhead shot of Hannah Waddingham, her arms outstretched while in the midst of singing “Baileys” in a glorious note.
    2. A short close up GIF of Hannah, holding up her conductor’s baton and a bottle of Baileys Original Irish Cream, holiday market-goers gathered behind her.
    3. A short GIF of a chorus, joining in Hannah’s Baileys tune, while the lead singer holds a bottle of Baileys.
    4. A final GIF of Hannah cheersing her Baileys Hot Chocolate — deliciously garnished with whipped cream and chocolate shavings — to the camera, with a cheerful grin that shows how much she loves the holidays with Baileys.8h
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Diageo use @mayajama for Smirnoff #alcoholad


smirnoffeurope
Verified
Here’s @mayajama enjoying the results of her Smirnoff Seltzer Can Do Spirit Challenge.

We don’t want to leave you hanging, so as part of this challenge, we are giving 5 lucky followers the opportunity to win their own Smirnoff Seltzer Movie Night Hamper 🍿

All you have to do is tell us your favourite film in the comments below!

Entrants must be 18+ to enter. UK residents only. T&Cs in link in bio. Prize draw closes 11.59pm on Sunday 1st November. Please drink responsibly. #18+