Diageo put Alexa out front.  Guinness #womenshealth


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“I work as #Guinness Marketing Manager in Ireland leading on ‘Raising the Bar’ – a Diageo recovery fund to help pubs and bars welcome back customers after lockdown. The programme is focused on the provision of practical equipment and confidence building measures needed for outlets to reopen and operate on a safe and sustainable basis. I love working directly with the trade to ensure what we’re doing makes a real positive impact on helping them to rebuild and emerge stronger for the future.” Alexa Wolff

Start your #marketing career today – Diageo.com/Careers

#LifeatDiageo #CharacterIsEverything

Drink responsibly. DRINKiQ.com

Diageo targeting blind people – Baileys 20% alcohol with artificial sweeteners #alcoholad

https://www.instagram.com/reel/CsbnS29gMnK/?igshid=MTc4MmM1YmI2Ng==

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  • Did the sound of our S’mores Dessert Board perk your ears?

    This is just a little taste of how blind and partially sighted people will experience our treats using Screen Readers and [Image Descriptions].

    Writing delicious [Image Descriptions] and tasty Alt Text is how you create an accessible, ears-first experience. On Instagram, these [Image Descriptions] are found in the post copy, indicated with square brackets, and we think you can fit much more deliciousness between them.

    For Global Accessibility Awareness Day, #GAAD and every day after that, all of our Baileys treats will be written with delicious [Image Descriptions] and Alt Text, bringing more deliciousness to more people. After all, treating is for everyone. #DeliciousDescriptions

    [Image Description] A layered and indulgent treat sits on a rustic table. It’s a s’mores marshmallow dessert board.

    Rich chocolate ganache ripples below a layer of melted and caramelised marshmallow that’s been made oh, smore tasty by mixing in Baileys. The gooey wavy treat is surrounded by biscuits and brilliant red cherries and raspberries, ready to be dipped into the sea of tastiness. Dive in!1d