Category: Dangerous Drug

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Diageo put Cristina Diezhandino out front #alcoholad

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diageo
Verified
Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h
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Diageo put Alexa out front.  Guinness #womenshealth


diageo
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“I work as #Guinness Marketing Manager in Ireland leading on ‘Raising the Bar’ – a Diageo recovery fund to help pubs and bars welcome back customers after lockdown. The programme is focused on the provision of practical equipment and confidence building measures needed for outlets to reopen and operate on a safe and sustainable basis. I love working directly with the trade to ensure what we’re doing makes a real positive impact on helping them to rebuild and emerge stronger for the future.” Alexa Wolff

Start your #marketing career today – Diageo.com/Careers

#LifeatDiageo #CharacterIsEverything

Drink responsibly. DRINKiQ.com
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Alexys Gabrielle Johns and momma drink Smirnoff vodka

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alexysgabrielle
Verified
Cheers to the hostess with the mostest!! #ad Momma taught me everything and I know 🥰 so grateful to have her and the rest of the fam here to celebrate the first thanksgiving in our new house. As you know, Thanksgiving is my favorite holiday ever because it’s all about spending quality time with family in gratitude over delicious food 😋 We are pairing our massive dinner with a yummy Zero Sugar cocktail using only the best @smirnoffus 🥂 Sharing this perfect (and super easy) recipe on my stories for all you other hostesses with the mostesses89w