Category: Dangerous Drug

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Cristina Diezhandino sells alcohol for Diageo without mentioning alcohol #hide&deceive

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diageo
Verified
Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h
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Smirnoff alcohol use Natsumi #diageo

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natsu_772

“SMIRNOFF”さんから20周年を記念した
限定デザインパッケージが発売されています♥️
.
デザインもレッドが映えててとってもお洒落🤤
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昔からスミノフアイスはカクテルの中でも
一番飲大好きな味❣️
.
PVC bagもFESやプールに持って
行けるので是非使ってみてくださいね♫

Posted on

Guinness – the gift that keeps on giving!😫


guinnessus
Verified
Guinness is the gift that keeps on giving! Our limited-edition Guinness Gives Back packs are here again. For every special 8-pack made, we’re donating $1 ($1 million collectively) to @UnitedWay, @FeedingNYS, @gr8bosfoodbank, @fooddepository, @cafoodbanks, @mdfoodbank, @pattillmanfnd, @foodlifeline, @idahofoodbank, @oregonfoodbank, and @secondharvest_inw . Look out for these packs on shelves now and check out the link in our bio to learn more, including how donations will be divided among non-profit entities. Donations made via Fairfield County’s Community Foundation, a donor advised fund. Purchase does not impact donation.