Category: Marketing

Posted on

Diageo’s’ CMO Syl Saller has a $2billion budget.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Posted on

Alcohol linked obesity behind drive for plain packaging

plain packaging

The Spirits Business
@spiritsbusiness

A new report predicts a potential loss of US$430.8bn for the global drinks industry if a plain packaging rule is enforced
Plain packaging could cost drinks industry $430bn
The global drinks industry could lose more than US$400 billion if plain packaging regulations come into force, according to a new report
thespiritsbusiness.com
Posted on

Alcohol linked obesity behind drive for plain packaging

plain packaging

The Spirits Business
@spiritsbusiness

A new report predicts a potential loss of US$430.8bn for the global drinks industry if a plain packaging rule is enforced
Plain packaging could cost drinks industry $430bn
The global drinks industry could lose more than US$400 billion if plain packaging regulations come into force, according to a new report
thespiritsbusiness.com