Category: Marketing

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Dublin Airport selling 40% alcohol

the loop irish whiskey collection

The Loop
@TheLoopDutyFree

Discover The Irish Whiskey Collection at The Loop. Chat to our whiskey ambassadors who will help you explore airport exclusives, award winners & collector editions in-store now. Buy before you fly at our new airport shopping website. *Drink Responsibly #lovetheloop
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Check out this awesome interview with one of the most influential marketers in the world

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
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@SylSaller spends Diageo’s $2bn marketing budget on brands like Smirnoff vodka. Smirnoff is 40% alcohol, the key ingredient. There is no mention of alcohol. Very misleading.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Posted on

$2bn is a lot of money to sell alcohol. Without mentioning alcohol.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com