Category: Marketing

NEW DELHI: THE barometer seems to be tilting towards more and more women opting for whiskey as their choice of beverage, globally as well as in India. Nearly a third of Whiskey drinkers in the UK are now women.  Worldwide that figure stands at 25 per cent.

Music is not the only commonality between singers Lady Gaga and Rihanna. It’s whiskey too.  While Lady Gaga loves her Jameson Whiskey, Rihanna has sung songs about the spirit. Johnny Walker has actress Christina Hendricks as their model for the Black Label Scotch.

http://www.newindianexpress.com/thesundaystandard/2018/jan/27/women-cast-the-whiskey-vote-1764320.html