Category: Marketing

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Diageo selling alcohol.#alcoholadvertising

Diageo News liked
36m36 minutes ago

As part of our ongoing commitment to promoting , we’ve partnered with Edinburgh Trams to encourage more people to and commit to never drink & drive. Find out more:

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Diageo putting Cristina Diezhandino out front.#LoveScotch

 

 

“Scotch is growing, buoyed by a diverse fan base of both traditional & new age drinkers in every corner of the globe.” Hear more from Cristina Diezhandino our Scotch Category Director here

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More and more women opting for whiskey as their choice of beverage,

 

 

Bourbon Women mentioned in an article in the . Enjoy!

NEW DELHI: THE barometer seems to be tilting towards more and more women opting for whiskey as their choice of beverage, globally as well as in India. Nearly a third of Whiskey drinkers in the UK are now women.  Worldwide that figure stands at 25 per cent.

Music is not the only commonality between singers Lady Gaga and Rihanna. It’s whiskey too.  While Lady Gaga loves her Jameson Whiskey, Rihanna has sung songs about the spirit. Johnny Walker has actress Christina Hendricks as their model for the Black Label Scotch.

http://www.newindianexpress.com/thesundaystandard/2018/jan/27/women-cast-the-whiskey-vote-1764320.html