Big Alcohol Bonanza – Diageo celebrates St. Patrick’s Day

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  • Happy St. Patrick’s Day! ☘️

    Across the US, @GuinnessUS is bringing people together to celebrate in ways only our iconic brand can.

    From helping dye the Chicago River green, and the ‘Stache for Charity’ initiative in support of our friends in the hospitality industry, to the @PopUpBagels Guinness Chocolate Stout Cake Schmear, and our closing bell ceremony tradition at the @NYSE.

    It’s a lovely day for a Guinness. 🍻

    Always celebrate responsibly.

Sarah Blake – Baileys #alcoholic trauma – Diageo

https://www.instagram.com/reel/DSciW3fiJN-/?igsh=MWVwZDF1eWtkeWF2Nw==

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Original audio

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  • A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨

    How to take an iconic festive favourite and make it part of everyday treating moments?

    Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.

    In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.

    Head to our story to read the full article.

Diageo’s Marketing Director Úrsula Mejia-Melgar, outlines the rationale for using transgender women for J&B whiskey 40% toxic #alcohol#IWD2023

https://www.instagram.com/reel/Cp7S86Gj8AO/?igshid=ZGY5ODdmOGM=

Alcohol is a Multiple Threat to Women

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  • Meet Úrsula

    Úrsula Mejia-Melgar, Marketing Director for Southern Europe, observes firsthand how Diageo’s brands champion our commitment to gender equity, with our marketing continuing to challenge stereotypes and celebrate diversity.

    Watch the video to see how marketing at Diageo, including @jbrarewhisky‘s ‘She’ campaign, is breaking down barriers across society.

    #IWD2023 #EmbraceEquity

    Drink responsibly. DRINKiQ.com2d