It’s a big day for Johnnie Walker as we announce our new global partnership with GRAMMY® Award–winning superstar, Sabrina Carpenter.
This multi-year collaboration launches alongside her new album ‘Man’s Best Friend’, redefining how fans can enjoy Johnnie Walker Black Label in an era of bold self-expression.
We’re celebrating in GB in true style:
🥃 Taking over the iconic Piccadilly Lights 🥃 Striking OOH locations across London, Manchester, Birmingham, Glasgow & Newcastle 🥃 Social & digital activations, including Spotify moments linked to Sabrina’s album listens
A new era for Johnnie Walker begins, cheers to that!
Your new go-to drink? The Go Go Highball. Ginger fizz, sour cherry, and Johnnie Walker Black Label – a trio as iconic as @sabrinacarpenter on stage.
Recipe: 30ml Johnnie Walker Black Label 85ml ginger ale 30ml sour cherry juice (drizzle slowly for that show-stopping swirl) Garnish with 2 black cherries 🍒
Serve in a highball glass over ice, because taste should always look this good.
BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Check out the new spot, featuring Camila’s music at the link in our stories.
