BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Check out the new spot, featuring Camila’s music at the link in our stories.
#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly#DeliciousDescription
A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨
How to take an iconic festive favourite and make it part of everyday treating moments?
Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.
In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.
[Video description]Hannah stands centre stage, singing an upbeat “Baileys? Baileys!” tune while people behind her join in acapella-style. The scene cuts to a close-up of Baileys being poured into a glass, topped with a swirl of cream and a sprinkle of chocolate flakes. The finished drink is handed to her as she beams at the camera, surrounded by festive lights and joyful faces.
A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨
How to take an iconic festive favourite and make it part of everyday treating moments?
Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.
In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.
We were honoured to welcome His Majesty The King to officially open Guinness Open Gate Brewery London in Covent Garden today.
His Majesty toured The Brewery and tasted a selection of craft beers brewed on site. In the 232° Bar, His Majesty poured the perfect pint of Guinness before meeting graduates of our Learning for Life hospitality training programme.
The festive celebrations continued through at Old Brewer’s Yard, where The King met a group of local businesses and community groups before unveiling a plaque to commemorate the opening.
[Video description]Hannah stands centre stage, singing an upbeat “Baileys? Baileys!” tune while people behind her join in acapella-style. The scene cuts to a close-up of Baileys being poured into a glass, topped with a swirl of cream and a sprinkle of chocolate flakes. The finished drink is handed to her as she beams at the camera, surrounded by festive lights and joyful faces.
bacardilimited1862Introducing the harmonious fusion of two titans: @bacardi rum and pop icon @camila_cabello! 🥃🎶
Drinkawaste 