Are they serious? How can anyone enjoy a bottle of 37.5% alcohol sensibly? It tastes so yuck they have to add honey to it. The typical consumer of Jack Daniel’s is a young, inexperienced drinker out to get drunk? He is anything but sensible
Enjoy Sol sensibly, Why? Is there alcohol in it? If so how much?
How much Sol can I drink? A) Sensibly; B) To get drunk
Is Sol expensive? How much does it cost?
I’m only 17, can I drink Sol?
I’m pregnant, can I drink Sol?
I’m overweight, can I drink Sol?
I’m a diabetic, can I drink Sol?
I’m driving, can I drink Sol?
I’m healthy and want to stay that way, can I drink Sol?
“When you drink alcohol, its broken down into acetaldehyde (basically vinegar) , which the body will burn before any other calorie you’ve consumed or stored including fat or even sugar. So if you drink and consume more calories than you need , you’re more likely to store the fat from the Cheez Whiz you ate and the sugar from the Coke you drank because your body is getting all its energy from the acetaldehyde in the beer you sucked down.
Further, studies show that alcohol temporarily inhibits “lipid oxidisation” – in other words, when alcohol is in your system, it’s harder for your body to burn fat that’s already there. Since eating fat is the most metabolically efficient way to put fat on your body – you actually use a small amount of calories when you turn excess carbs and protein into body fat, but excess fat slips right into your saddlebags, no costume change necessary – hypothetically speaking, following a high fat – high alcohol diet would be the easiest way to put on weight”
Rachael Coombe, Elle.com
The “Drink xxxxxx sensibly” tag line appears in most advertising and marketing promotional material
It’s there so that the drinks companies don’t have to mention alcohol in the advertising
Or display any information about alcohol in publicity or on pack
Clearly no drinker pays any attention to it;
- “According to the WHO, alcohol is the 3rd leading risk factor contributing to the global burden of disease
- Ireland has one of the highest levels of alcohol consumption per capita. In 2010, 11.9 litres of pure alcohol was consumed for every adult aged 15 and over according to the Revenue Commissioners/CSO
- Alcohol is associated with a range of chronic and acute medical conditions, liver cirrhosis, various cancers, road traffic collisions and suicide
- Problem alcohol use is pervasive in Irish society,with men and women, old and young, experiencing its negative effects”
Source; HRB.ie, Treated problem alcohol use in Ireland
Time then for the drinks companies to show the consumer some respect and stop asking them to drink alcohol sensibly?
Alcohol is a toxic, psychoactive, addictive drug. To ask anyone to drink it sensibly is absurd
The responsible thing to do is be honest and upfront.
Give the consumer all the information about alcohol and let them make up their own mind
Research has found that there are electro-physiological deficits in the brains of alcoholics
Not just in alcoholics but in their progeny, suggesting that electro-physiological deficits exist even before alcohol consumption in the children of people who drink alcohol
Drug taking changes the brains magnetic and electrical systems impacting on the body’s nervous system to produce a high
With long-term use they act to devitalise the body, having a seriously damaging effect on the vital life force, further reinforcing the need to take the drug
Low magnetic levels in the brain and body are caused by deficiencies of folic acid, zinc, thiamine and other nutrients
The western based meat diet is largely responsible. It is nutritionally inadequate in terms of antidioxant vitamins and minerals, and deficient in negative magnetism
Over time, the animal product diet can create abnormal cravings for drugs which will differ in strength depending on nutrient availability and level of magnetic balance
On such a diet the natural opioids no longer function as they should, causing craving and eventually drug use and addiction. Drugs supply exhilaration as they stimulate the reward or pleasure centre of the brain. They act to increase the electrical firing in the reward centre releasing certain neurotransmitters which induce a sense of euphoria, elevation in mood, increased arousal and motivation
Excited by the drug taking behaviour, the brain’s neural circuitry adapts to the chemical state. If the drug is withdrawn, brain function is impaired and pleasure is replaced by pain, inducing depression and a loss of energy and motivation. Continued drug use is reinforced, first by the physical addiction and secondly, by the strong psychological desire to avoid painful withdrawal
Drug taking behaviour and abuse is a form of appetitive behaviour as drugs stimulate the same area of the brain that rules feeding and drinking i.e., the reward and pleasure centre. A poor nutritional and vital state will create the need to consume or use drugs. The link between nutrition, appetite and drugs is further enforced by the fact that drugs replace the need for food as a person becomes more dependent
Alcohol functions primarily to relax as does opium. Other drugs stimulate (e.g., caffeine), and can trigger the tension that may lead to drinking
Some drinkers drink to reduce social tensions or feelings of inadequacy. Some may drink to attain a positive pleasure rather than to combat a negative stimulus. But all these mental and emotional triggers have neurophsyiological and nutritional abnormality as their precursors
The similarity between behaviours of those people who are addicted to food( anorexia nervosa and bulimia nervosa) and those who are addicted to drugs indicates a disorder of the self-regulatory control of the appetite. The drug takers habit may be triggered by emotional factors as in the obese, bulimic or anorexic persons’ eating patterns, but these are secondary stimuli.
The primary cause is poor diet and the brain’s consequent magnetic and chemical imbalance
Because women are at greater risk than men for developing alcohol related problems. Alcohol passes through the digestive tract and is dispersed in the water in the body. The more water available, the more diluted the alcohol. As a rule men weigh more than women, and pound for pound women have less water in their bodies than men. Therefore a woman’s brain and other organs are exposed to more alcohol and to more of the toxic byproducts that result when the body breaks down and eliminates alcohol.
Jameson – Pernod Ricard want Dublin to have a good evening
This is an appeal to young Irish people to go into the pubs and clubs and drink Jameson 40% alcohol.
Jameson – Pernod Ricard use websites such as “Entertainment.ie” and ” The Daily Edge” to reach young, inexperienced drinkers. Jameson promotional material is camouflaged to make it appear is if its part and parcel of the editorial. This is to build trust and confidence among young people. There is no mention of 40% alcohol, whiskey or anything that might give the consumer the information that this is advertising for heavy alcohol.
Drinkawaste.com has lodged a complaint with the Advertising Standards Authority for Ireland about this campaign on the basis it is marketing by stealth and deception
The scenario is a party at home for Leaving Cert students. Drinkaware.ie says “alcohol poisoning is incredibly dangerous and teenagers and inexperienced drinkers are particularly vulnerable to it”. “If you suspect someone has alcohol poisoning , call an ambulance immediately“.
Drinkawaste.com advice to teenagers on the other hand is clearcut – alcohol is a dangerous , toxic, addictive drug –
DON’T TOUCH IT!
So they should eat before they go out.
Drinkawaste advice is straightforward. Alcohol is addictive and makes you sick – DONT TOUCH IT!
Alcohol is toxic to your liver, and if you drink heavily over a long period of time you can experience cirrhosis of the liver and death. Heavy drinkers over the long-term can also impair their liver’s ability to actuate vitamins, which contributes to the malnutrition often suffered by long-term alcoholics