Take loads of Yuengling

When there’s a will, there’s a way. “: How am I gonna fit all this in my trunk? ”

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Reckless promotion by Yuengling alcohol. No mention of alcohol
No health warning. No call for restraint
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Smirnoff heavy alcohol. Hot cross buns

Hot cross buns have got nothing on this…

"Hot cross buns have got nothing on this..."
Stealth marketing by Smirnoff. No mention of heavy alcohol
Hide the alcohol. Deceive the consumer

Jack Daniel’s Fire. Warms the spirit!

Jack Daniels tatoo manJack Daniels tatoo man

Jack Daniel’s with added cinnamon to kill the toxic taste of alcohol

Jack Daniel’s Fire is aimed at the young and inexperienced drinker

If a young  and inexperienced drinker took a bottle of 35% alcohol

it would result in severe alcohol poisoning with possible lethal consequences