News that Diageo, owner of Guinness and one of the largest producers of alcohol in the world, had pulled its support of the New York St. Patrick’s Day parade at the last-minute, is interesting..
Horses, hounds, hyper, hot ports, no foxes
Masters, Whips, Huntsmen, riders, nervous, ready to go
Wide green fields, let them go
Ditches, fences, cross poles, stone walls, some falls
Yelling, bleating, blowing, cantering
Gates opening, closing, lush farmland, careful, hoof marks
“Oh my god, we going down there”?
Swearing, sweating, splashing
“That wasn’t too bad, thank god we’re back”
Hosing down. Winding down – in the Powerscourt Arms
News that consumption of potatoes is falling is hard to believe
The potato is super charged with energy. At 75 kcal per 100 gms, its right at the top of the vegetable tree.
Potatoes are healthy, full of vitamin C, high in potassium and great value for money
Get your day off to a flyer with Irish Potato Cakes for breakfast. See http://www.thedailyspud.com – spud full of recipes, info and fun. Well worth a visit
Potatoes are versatile. Think how many different ways there are to cook them.
THE SUPER SPUD. HIGH IN ENERGY. LOW IN FAT
“We have all grown up with the Long-Field. City folk see it as green ditches with no footpaths as soon as they have escaped the urban. Cattle and sheep view it as manna from heaven when they escape out on to it from their closures and rural folk, well rural folk are always delighted to inform their fellow farmers that it is their stock that has escaped onto the Long – Field and not their own”
Evan Doyle of “Strawberry Tree” fame talks about his passion for Wild Food, a feature of his restaurant.
Evan goes on to describe the Long – Field;
“The Long – Field is the 327,258 km of Irish grass verges and hedge rows. Our lush damp climate produces a stunning array of wild foods, from fresh spring herbs to summer berries to autumn mushrooms and nuts”
His chefs can be seen out foraging for nettles for the” Wild Nettle Tea”and Dillisk for oatcakes. Or wading for seaweed for “Wild Carrigeen and Wild Prawn Bisque”. They pick wild garlic for the “Wild garlic, leek and potato bake” and mushrooms for the “Wild St. Georges mushroom, spinach and gorgonzola risotto”. They are gathering Wild Sea Beet, Wild Rock Samphire, Wild Sorrell and others, all to put into delicious dishes. The book is full of recipes.
“Wild Food” is an eye opener to the harvest nature provides. “Wild Food” by Biddy White Lennon and Evan Doyle is published by O’Brien Press. The Strawberry Tree, Macreddin Village, Aughrim, Co. Wicklow.
“In life you cannot always choose what you do
But you can always choose who you are
We are the Sapeurs, the Elegant Persons of the Congo
You see my friends
I am the master of my fate, I am the captain of my soul”
This classy commercial is the latest in the Guinness, Made of More, portfolio
Guinness choose the Sapeurs, a brightly dressed group of Congolese to persuade the young European audience to do like they do and become masters of fate and captains of soul.
Some would question the use of this device – those who lost relatives fighting for the UN in the Congo for one. Parents who don’t want their kids going down a road in war-torn Africa for another.
This is a carefully crafted commercial that deliberately excludes any mention of the core ingredient in Guinness – alcohol, no health warnings and no advice as to safe limits of consumption.
On March 15, 1962, President John F.Kennedy presented a speech to the United States Congress in which he extolled four basic consumer rights, later called the Consumer Bill of Rights. The United Nations Guidelines for Consumer Protection expanded these into eight rights and thereafter Consumers International adopted these as a charter and started recognising March 15 as World Consumer Rights Day.
The second of the 4 basic rights is the right to be informed. The right states that businesses should always provide consumers with enough appropriate information to make intelligent and informed product choices. Product information should always be complete and truthful.
So the consumer has a right to know.
Most businesses comply with the Guidelines responsibly, particularly in the food and drink category, which is fundamental to health and well-being. If you buy a pack of yogurt or a bottle of water there will be analysis of the nutritional information on the label. There is one exception.
Advertising and marketing communications for alcohol products does not mention alcohol or give any information directly to the consumer, either in advertising or on pack. For a toxic drug like alcohol the only reference on the bottle or can is “alc. 4.5% by vol.” in the case of beer. 40% in the case of spirits.
It is hard to reconcile this situation of providing the consumer with little or no information on alcohol, with the United Nations Guidelines for Consumer Protection.
Drinks industry has set up a smokescreen to prevent alcohol information be passed directly to consumers. Drinkiq and Drinkaware are the most familiar. People should be aware they are set up and wholly funded by the drinks industry.
Why should you go sober for a whole month?
Empty calories are defined as those that provide energy without nutritional value – something that alcohol has in spades. A large (250ml) glass of wine contains an average 170 calories per serving. Drinking one of those a day (which is well within the recommended safe drinking levels for women) adds up to a whopping 61,880 extra calories a year. So that a single glass of wine could cost you an extra 18lbs of weight in one year alone.
Avoid alcohol dependence
Does it worry you that you can’t watch TV without a glass of wine, see your friends without a gin or enjoy a burger without a beer?
We’re not saying you are on the highway to alcoholism, but taking a break is a good way to stop both physical and psychological dependence on alcohol.
To improve your skin
Alcohol wreaks havoc with a carefully maintained youthful glow. But just five days off the pop could see a huge improvement.
It dehydrates the skin and slows down circulation, leaving the complexions looking dull and dry. Not only is booze a nutritional black hole, but it depletes the body of vital minerals that contribute to healthy skin.
Long term drinking can lead to broken capillaries and aggravate or cause eczema or psoriasis, while sluggish liver and kidney function emphasises bags under the eyes.
Lower your tolerance
The more you drink, the higher the tolerance to alcohol becomes. According to Drinkaware.co.uk, your liver builds up an enzyme to metabolise alcohol, and the more you drink, the more of this enzyme you have.
This means you will have to drink more to get the same effects which is obviously bad for your body. Taking a break will allow those enzymes to deplete. Good for your liver and your wallet.
It’s not all about your liver you know. December is an expensive month, and giving up booze will do wonders for readdressing the balance of your wallet. Just think how cheap a meal out is without two bottles of 20 pounds wine?
Improve your memory
Alcohol can damage your brain cells by effecting the ends of neurons. This can lead to memory loss, affect brain function and there is growing research that regular drinking can increase your chances of getting dementia.
Reduce your risk of cancer
There’s no denying the link between drinking and cancer. In fact alcohol causes around 4% of cancer cases in the Uk every year – that’s about 12,500 cases. So giving your body a break can be no bad thing for your organs
- This is an advert for a bottle of 35% strength alcohol
- There is no mention of alcohol anywhere
- There is no health warning, no advice regarding safe limits of consumption
- The headline “Give it a shot” could be taken to encourage binge drinking
- It is positioned at bus stops so can be seen by those under the legal age limit
- It is designed to appeal to young people who engage in “Shot Drinking”
- The advert includes the caption” Drink Jagermeister responsibly, visit drinkaware.ie”
- There is a Facebook logo to direct the audience to the Jagermeister site
The horses going out for the 3rd race in the chill December sunshine
St Stephens Day racing in Leopardstown has a special feel, even more so when Aidan O’Brien says hello
There is the top class racing, serious racegoers looking to make a few euros and check out the form for Cheltenham in March. The roar from the stands is back, haven’t heard that in five years
It’s also a glue-pot for the young, gorgeous – glamour is everywhere. You see them struggling up the drive in their platforms
Ridiculously dressed (undressed) for a day in December, great anticipation, excitement though
Its early in the day, yet you see a lot of the guys already with drink in hand making their way in.
T here’s a heap of cans and bottles at the entrance, taken off them as they go in.
What shape will they be in later? Well able to talk to the girls? I doubt it
They don’t need drink, they’re smashing looking fellas