It’s a big day for Johnnie Walker as we announce our new global partnership with GRAMMY® Award–winning superstar, Sabrina Carpenter.
This multi-year collaboration launches alongside her new album ‘Man’s Best Friend’, redefining how fans can enjoy Johnnie Walker Black Label in an era of bold self-expression.
We’re celebrating in GB in true style:
🥃 Taking over the iconic Piccadilly Lights 🥃 Striking OOH locations across London, Manchester, Birmingham, Glasgow & Newcastle 🥃 Social & digital activations, including Spotify moments linked to Sabrina’s album listens
A new era for Johnnie Walker begins, cheers to that!
Your new go-to drink? The Go Go Highball. Ginger fizz, sour cherry, and Johnnie Walker Black Label – a trio as iconic as @sabrinacarpenter on stage.
Recipe: 30ml Johnnie Walker Black Label 85ml ginger ale 30ml sour cherry juice (drizzle slowly for that show-stopping swirl) Garnish with 2 black cherries 🍒
Serve in a highball glass over ice, because taste should always look this good.
Your new go-to drink? The Go Go Highball. Ginger fizz, sour cherry, and Johnnie Walker Black Label – a trio as iconic as @sabrinacarpenter on stage.
Recipe: 30ml Johnnie Walker Black Label 85ml ginger ale 30ml sour cherry juice (drizzle slowly for that show-stopping swirl) Garnish with 2 black cherries 🍒
Serve in a highball glass over ice, because taste should always look this good.
thesavoirfaire2023When are you visiting London and where please? Huge fan would love to meet you! Xx ❤️🙌🔥3 likesReply
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dommydrumstixHi! Are the Year of the _______ 1942 bottles not limited edition? This says it’s the first. Is there a difference between limited release and limited edition?Reply
This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.
The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.
2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.
As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.
This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.
The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.
2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.
As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.
Drinkawaste 