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Our Global Category Director for Guinness, Grainne Wafer, spoke to Marketing Factories about all things Guinness and double digit growth.
Here, Grainne speaks about the strategic partnership with the Premier League; an opportunity that has unlocked geographical expansion, new activations and new consumers.
In five out of six markets, Guinness is now the most associated beer sponsor in football occasions.
Drink responsibly. DRINKiQ.com
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